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    Concentration, Innovation, Progression.

Company Details

Business Type: Manufacturer,Distributor/Wholesaler,Agent,Importer,Exporter,Trading Company,Seller,Other
Main Market: North America,South America,Western Europe,Eastern Asia,Southeast Asia,Middle East,Africa,Oceania,Worldwide
Brands: Channel
No. of Employees: 1000 - 2000
Annual Sales: 1000000 - 2000000
Year Established: 2018
Export p.c: 90% - 100%
Location: Xi'an, Shaanxi
Slogan: 世界和平

Company Profile

The development of high value-added products with high quality and technology has become a key factor to drive business growth for Chinese exporters, according to Chinese companies attending the China Import and Export Fair.

"Facing pressure from uncertainties related to global trade, a growing number of Chinese companies have attached importance to the development of high-tech products to tap the overseas market," said Xu Bing, spokesman of the China Import and Export Fair.

The twice-a-year fair, also widely known as the Canton Fair, is being held in Guangzhou, the capital of Guangdong province.

"We will push forward digitalization in our business-to develop more advanced but low-cost products to meet demand from Chinese and overseas customers," said Liang Huiqiang, vice-president of Galanz Group, one of the leading enterprises in the Chinese household electrical appliance industry.

According to Liang, Galanz has registered its self-developed brand in 149 countries and regions.

"We have also cooperated with overseas counterparts to produce joint brands and products to better serve local customers," said Liang.

  • According to Liang, the bi-annual Canton Fair, which is seen as a barometer of China's foreign trade, has helped the company better connect with its overseas buyers.

  1. "Following technology upgrading, Chinese and overseas customers have developed higher demand for the quality and design of household appliances. So we should invest more in the research and development of various products with advanced technology and quality," said Liang.

According to Xian Jialiang, a sales manager with Galanz's microwave oven overseas operation department, the company's exports of microwave oven increased 10 percent year-on-year to around 10 billion yuan ($1.49 billion) in 2018.

"We may face pressures from the uncertain global economy this year. But we are optimistic about the year's performance as we are stepping up efforts to cultivate more demand from emerging markets," said Xian.

According to Xian, the company's exports to countries and regions related to the Belt and Road Initiative increased about 40 percent year-on-year in 2018.

Sources with the Canton Fair organizers said that over half of the companies attending its import session were from countries and regions related to the Belt and Road Initiative.

The fair has signed partnership agreements with industrial and commercial institutions from 33 countries and regions taking part in the BRI, and is planning to establish cooperative partnerships with all other BRI countries and regions within two or three years, according to the organizers.

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